Slade Knitwear has a long association with Richmond's textile manufacturing industry, including through its iconic neon sign which has become a local landmark. Slade Knitwear was established by David and Elex Slade in the late 1940s to early 1950s, and operated out of a number of factory sites on Dover Street from the mid-1950s. Slade's womens knitwear ranges became popular and drove the expansion of the Dover Street factories in subsequent decades. At the height of this expansion in 1970, Slade Knitwear erected a 31-metre-long neon sign on top of their factories, designed by Neon Electric Pty. Ltd. and based on the cursive script of the company's letterhead branding. The neon sign is one of a number of distinctive heritage-listed neon signs in the Richmond area from the mid-20th century, including the Pelaco sign, the Nylex Plastics clocks, and the Skipping Girl Vinegar sign.
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