The Perseverance Hotel was first established on this site in 1865 and has continuously traded as a hotel since that date. The distinctive current design dates to the rebuilding of the Perseverance in 1911, which was renovated in 1954 and 1960. The hotel was designed by the architectural firm Sydney Smith and Ogg, who also designed the Bendigo Hotel on Johnston St, and the Sir Robert Peel Hotel on Peel St, both of which share the distinctive turreted or towered design which has made the Perserverance Hotel such a prominent feature of Brunswick Street. Many other landmark hotels in the City of Yarra were designed by this firm, including the Terminus Hotel in Clifton Hill, and the extensions to the Grace Darling hotel on Smith St, as well as the Abbotsford Brewery in Richmond.
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