Moran and Cato letterhead, 1903, depicting their flagship store
Moran and Cato letterhead, 1903, depicting their flagship store - The University of Melbourne Archives, Ballarat THC Box 5 File 1903, digitised by eMelbourne, available at http://www.emelbourne.net.au/objects/D00000413.htm

Former Moran and Cato flagship grocery store

Moran and Cato's national grocery chain had its genesis in Frederick Cato and Thomas Edwin Moran's first two stores, opened in 1881. Their first store was located at 201 Brunswick Street, but their business quickly expanded to take over the adjacent buildings, moving into 190-194 Brunswick St from 1886, and then in 1897, moving into the four-storey purpose-built corner building on the corner of Brunswick and Victoria Streets. This building would not only become a significant local landmark, it was also used as part of Moran and Cato's corporate image, featuring on their receipts as depicted in this 1903 example. The building was also used as a logo on some of their products, many of which were produced or distributed through their adjacent warehouses.

by laurenpiko on Feb. 26, 2019


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